- Why should I tune in to your station specifically: what exactly what makes you different?
- Have the bulk of your presenters/DJs been mostly poached from existing stations (and offered back to us like some radio version of a reshuffled cabinet)? (if not, skip Question 3)
- If so, why do you think regurgitating so many familiar voices will result in fresh, awesome content for your listeners?
- Do your presenters/DJs play awesome music/create fresh content that is actually different from everything else on radio? (if yes, proceed to question 6)
- If not, then what exactly is your purpose (kindly refer to your answer to Question 1)?
- Is your real purpose less to do with providing choice & quality content and more to do with making money for your generic owner?
- Is that enough of a reason for me to tune in to your station?
Well, okay then.